Courses

Cources for MBA students, mini online courses and lectures.

sales and marketing workshop

MBA Courses

Fintech Courses in the calendar year 2018-2019

Special Courses in Fintech:

  1. Introduction to FinTech (1)
  2. Entrepreneurship in FinTech (4)
  3. Regulation of Fintech and RegTech (2)
  4. Current Trends and innovation in InsurTech (2)
  5. Blockchain and Cryptocurrencies (1)
  6. FinTech Analytics: Data-driven credit risk analysis (1)

More Courses from the School of Business:

  1. Introduction to Data Science (3)
  2. Data Science (3)
  3. Text Mining for Business Applications (3)
  4. Technology and Business (2)
  5. Crowdfunding and alternative markets (2)
  6. Electronic Commerce and Advertising (3)
  7. Financing entrepreneurship (2)
  8. Strategic implementation seminar (4)
  9. International business strategy (3)
  10. Business entrepreneurship (3)

 

Fintech Courses for MBA students

 

Introduction to FinTech

 

Instructor:  Professor David Gershon

Course description

The course introduction to Fintech provides an overview of FinTech in Israel and around the world. The course is given only in the first semester. The course will start with some overview of the development of technology in the financial sector, the technological revolution in banking in the past decade and the introduction of machine learning and big data to financial services. Then all the major areas of FinTech will be reviewed including: electronic and algo trading, risk management and investments, consumer and business payments and money transactions, blockchain and cryptocurrencies, P2P lending, crowd funding, consumer credit, RegTech, InsurTech. In the last part of the course we overview the state of the fintech industry in Israel and in the major FinTech centers around the world.

 

Entrepreneurship in FinTech

 

Instructor:  Professor David Gershon

Course description

Entrepreneurship in FinTech is a “real world” course in creating and managing successful companies in the financial information and technology sector. The course is given over two semesters of one academic year and is composed of frontal lectures and presentations by FinTech entrepreneurs, executives and experts. Semester (A) is focused on how to create and manage companies with focus on aspects that require special attention. Several companies will demonstrate the influence of these aspects on their success. Semester (B) is focused on learning from various companies’ experience.

 

Trends and Innovation in Insurtech

 

Instructor:  Mrs. Ofira Eliav

Course description:

The term “InsurTech” can be described as the innovative use of technology in insurance and is a subset of “FinTech”.  The business of insurance is transforming, driven by technological advancements and socio-economic trends. Emerging technologies—like big data, the Internet of Things (IoT), mobile technology, artificial intelligence (AI), wearable devices and blockchain—are revolutionizing the insurance industry and changing consumer expectations and preferences.

In this course the students will learn about the insurance value chain—from distribution and marketing, product design, underwriting, claims management and balance sheet management and across all lines of insurance—property and casualty, life and health in the context of opportunities for innovation. The topics of the course will include: distribution models, sharing economy and insurance, Robo-Advice and AI, the role of policy and regulation in InsurTech, new AI innovative models in Actuary and the opportunities for Blockchain technologies in the insurance and reinsurance industry.

 

Blockchain and Cryptocurrencies: Mini-Course

 

Instructor:  Professor Lipton Alexander

Course description:

This course provides an introduction to distributed ledger technology, blockchains and cryptocurrencies, and their potential applications in finance and banking.

The course covers the basics of cryptography and its applications to cryptocurrencies; historical examples to centralized cryptocurrencies; foundations of modern decentralized cryptocurrencies; Byzantine fault tolerant consensus; mechanics of Bitcoin platform including storage, mining, wallets, etc.; alternative platforms, including Ethereum; smart contracts; potential applications of decentralized ledgers in finance and their pros and cons.

 

FinTech Analytics: Data-driven credit risk analysis: Mini-Course

 

Instructor:           Professor Roger M. Stein

Course description:

Data-driven credit analytics have become increasingly prevalent among both traditional banks and new lending platform companies.  However, machine learning and statistical algorithms are only a small part of what is involved in building robust risk analytics.  This short seminar focuses on the practical challenges that arise in implementing a variety of data-driven credit models (e.g., bankruptcy and default models retail and commercial entities).  With a focus on large data sets, we explore a number of data-driven approaches to modeling the likelihood that credit-risky borrowers will default on their obligations. I will draw heavily on my experiences building and evaluating some of the most widely used and commercially successful data-driven credit evaluation tools in the industry. This seminar will tend heavily towards discussions of practical model implementations and the “frictions” that make these implementations difficult in real-world settings. We pay special attention to validating discrete-choice models in real-world settings. We will not focus as heavily on the structure of credit markets or the details of pricing a broad variety of credit-risky instruments.

 

Fintech Regulation and Regtech: Mini-Course

 

Instructor:           Professor Daniel M. Schydlowsky 

Course description:

As financial regulators confront new developments in Fintech, they need to keep in mind their core responsibilities, even while they adjust to new market conditions.  By the same token, fintech innovators need to understand the motivations of regulators, as they respond to the proposed developments and evaluate them for approval. This course first focusses on the traditional and core responsibilities of the financial regulators, then examines the special challenges arising from Fintech innovations. It finally explores a number of dimensions in which Fintech can contribute to making the regulator´s task easier and more effective.

 

Blockchains and Distributed Ledgers

2020 Blockchain course by Prof. Alexander Lipton.

Sign Up Here

blockchain online

About Prof. Alexander Lipton: 

 

Alexander Lipton is Co-Founder and Chief Technical Officer of Sila, Co-Founder of Distilled Analytics, Partner at Numeraire Financial, Connection Science Fellow at MIT, and Visiting Professor of Financial Engineering at EPFL. He is a Board Member of Zilliqa, and sits on Advisory Boards of numerous FinTech Companies worldwide.

In 2016 heleft Bank of America Merrill Lynch, where he served for ten years in various senior managerial roles including Quantitative Solutions Executive and Co-Head of the Global Quantitative Group. Earlier, he held senior managerial positions at Citadel Investment Group, Credit Suisse, Deutsche Bank, and Bankers Trust. In parallel, Alex held academic appointments at NYU, Oxford, Imperial College, and the University of Illinois. Previously, Alex was a Full Professor at the University of Illinois and a Consultant at Los Alamos.

In 2000 Alex was awarded the first ever Quant of the Year Award. He published eight books, including, most recently, “Financial Engineering - Selected Works of Alexander Lipton”, and more than a hundred scientific papers.

Dates:

Lesson 1: Mon   April  20   16:30-18:15   

Lesson 2: Thur  April 23   16:30-18:15  

Lesson 3: Thur   April 30   16:30-18:15   

Lesson 4: Mon    May  4    16:30-18:15

Lesson 5: Thur   May   7    16:30-18:15

Lesson 6: Mon    May  11   16:30-18:15

Lesson 7: Thur   May  14   16:30-18:15

The course is online.

Due to the Covid19 situation, the Gershon Fintech Center and Prof. Lipton opened the course for online listeners.

Blockchains and distributed ledgers

By Prof. Alexander Lipton, MIT, one of the world’s leading professional in the field of blockchain

The course is aimed for Financial Professionals, Regulators, Fintech Start-up entrepreneurs and their management team, students from business, computer sciences, engineering and law disciplines.

Alexander Lipton is the Founder and CEO of Stronghold Labs, Co-Founder of Distilled Analytics, Partner at Numeraire Financial, Connection Science Fellow at MIT, and Visiting Professor of Financial Engineering at EPFL. He is an Advisory Board Member at several FinTech Companies. In 2016 he left Bank of America Merrill Lynch, where he served for ten years in various senior managerial roles including Quantitative Solutions Executive and Co-Head of the Global Quantitative Group. Earlier, he held senior managerial positions at Citadel Investment Group, Credit Suisse, Deutsche Bank, and Bankers Trust. In parallel, Alex held several prestigious academic appointments at NYU, Oxford University, Imperial College, and the University of Illinois. Before switching to finance, Alex was a Full Professor of Mathematics at the University of Illinois. In 2000 Alex was awarded the first ever Quant of the Year Award by Risk Magazine. Alex published seven books and more than a hundred scientific papers. His next book “Financial Engineering - Selected Works of Alexander Lipton” is to appear shortly.

 

About the course:

This course provides an introduction to distributed ledger technology, blockchains and cryptocurrencies, and their potential applications in finance and banking. We cover the basics of cryptography and its applications to cryptocurrencies; examples to centralized cryptocurrencies; foundations of modern decentralized cryptocurrencies; Byzantine fault tolerant consensus; mechanics of Bitcoin platform including storage, mining, wallets, etc.; alternative platforms, including Ethereum; smart contracts; potential applications of decentralized ledgers in finance and their pros and cons.

By the end of the course, the participants will be able to:

  • Use basic cryptographic concepts including private/public keys, signatures, hash functions, Merkle trees;
  • Distinguish pros and cons of centralized versus decentralized databases;
  • Demonstrate several historical examples of electronic money;
  • Quantify alternative approaches to Byzantine fault-tolerant consensus including proof of work, proof of stake, etc.;
  • Characterize the basic setup of Bitcoin, including storage, mining, and payments;
  • Argue the limits of privacy with distributed ledgers and possible solutions, such as channeling, coin-joining, confidential transactions and zero-knowledge proofs;
  • Analyze some of the potential applications of distributed ledger technology to finance and banking;
  • Elaborate inherent scalability limits of distributed ledgers and potential solutions with channeling, horizontal scaling and second-layer, off-chain transactions;
  • Assess / Evaluate differences and commonalities among different cryptocurrencies
  • Implement basic smart contracts

Course Topics

  1. Overview of blockchain technology
  2. Hashes
  3. Transactions
  4. Blocks and blockchain
  5. Consensus building
  6. Mining and incentivizing blockchain
  7. Security and safeguards
  8. Bitcoin
  9. Blockchain applications
  10. Final Project

 

 

FinTech Analytics: Data-driven credit risk analysis 2020 - CANCELLED DUE TO COVID-19

CANCELLED.

 

Fintech Analytics 5 Day Course

Dates:

CANCELLED DUE TO COVID-19

 

About Professor Roger M Stein:

Roger M. Stein has been actively engaged in developing, implementing and writing about new approaches to applied risk modeling and financial prediction for almost 30 years. He and his teams have developed, implemented and delivered products and services that have become industry benchmarks in banking and finance. Dr. Stein is also an active academic researcher and teacher.  He is also a TED speaker with almost one million views.

 

He is currently Adjunct Professor of Finance at NYU’s Stern School of Business and also holds the position of Research Affiliate at the MIT Laboratory for Financial Engineering.  He was previously Senior Lecturer in finance at the MIT Sloan School of Management.  He is also an Affiliated Researcher at the Center for Risk Management Research, University of California, Berkeley.   His current research interests are in the areas of systemic risk, credit risk, model risk and validation, biomedical funding, data science, FinTech and the interface between data mining and financial theory.

 

In addition to his academic work, he has held a number of senior positions in industry.  He was the Chief Analytics Officer at State Street GX, as well as Senior Managing Director of Product Strategy.  Before this he was Managing Director of Research and Academic Relations  globally for Moody’s Corporation and prior to this he was President of Moody’s Research Labs (MRL), a wholly owned subsidiary of Moody’s Corporation, where he led a team of researchers and engineers charged with incubating a number of innovative quantitative technologies for assessing credit and other forms of financial risk. The firm’s research spanned diverse domains including mortgage-, municipal- and retail-credit risk, microfinance, and systemic risk. Upon reaching maturity, the products and methodologies incubated by MRL were transitioned to other operating units of Moody’s Corporation for ongoing production. Stein also headed the Managed Funds group at Moody’s Investors Service for several years during which time he introduced new quantitative approaches to various aspects of the ratings process.

 

Earlier in his career, Dr. Stein was co-head of research at Moody’s KMV. There he led the commercial development of risk management tools (including RiskCalc™ and LossCalc™) that are in use at hundreds of financial institutions worldwide, as well as creating customized analytic services for clients. Before his work at MKMV, Stein was the Head of Research at Moody’s Risk Management Services (MRMS) where he oversaw a team of researchers focused on building products to assess various forms of corporate credit risk. At MRMS Stein and his colleagues also developed a number of methodologies for validating and testing risk model performance that have become standard approaches in industry and academia.

 

Dr. Stein has written over sixty professional and academic articles and serves on the editorial boards of several finance and data science journals. He has also co-authored two full-length texts on applied analytics: Active Credit Portfolio Management in Practice  (Wiley, 2009), on practical credit risk management; and Seven Methods for Transforming Corporate Data into Business Intelligence (Prentice Hall, 1997), on commercial applications of data analytics, data mining (big data) and decision systems. Stein is a frequent invited speaker at industry, academic and regulatory venues.

 

In addition to his professional work he was the founder and president of the Consortium for Systemic Risk Analytics and a member of the Advisory Council of the Museum of Mathematics; on the Board of PlaNet Finance, USA, and on the Academic Advisory Board of the EC’s SYstemic Risk Tomography Project (SYRTO).
 

 

Dr. Stein holds a Ph.D. and Masters degree from the Stern School of Business, New York University, and a Bachelors degree in Mathematics and Japanese Studies from the State University of New York at Binghamton, with undergraduate minors in Russian and East Asian Studies.  He has been practicing Aikido since 1980.

 

http://www.rogermstein.com/#about

 

 

 

 

Fintech Regulation

Fintech Regulation Course
 

Full syllabus

Registration (Tentative)

Payment

 

 

Online Workshops

Insurtech workshop - The insurance industry in the technological age - Trends, opportunities and challenges

כנס בנושא: אינשורטק –ענף הביטוח בעידן הטכנולוגי -מגמות, הזדמנויות ואתגרים

01.Prof. Dudi Gershon, Founder of the Gershon Fintech Center, opening remarks

01. פרופ' דודי גרשון מייסד מרכז הפינטק, דברי פתיחה

02. Dr. Erel Margalit, founder of the JVP Foundation. Opportunities and Challenges for Israeli Insurtech Companies Abroad

02. אראל מרגלית, מייסד קרן JVP. 

הזדמנויות ואתגרים לחברות אינשורטק ישראליות בחו"ל 

03. Main speaker: Dr. Moshe Bareket, The supervisor of the Capital Market, Insurance, and Savings Authority. Regulatory aspects of insurtech in Israel.

03. דובר ראשי: דר' משה ברקת, הממונה על רשות שוק ההון, הביטוח והחיסכון

התייחסות רגולטורית לתחום האינשורטק בישראל

04. Koby Haber, CEO of Direct Insurance: Challenges for insurance companies in the technological era and opportunities for insurtech startups to work with established insurance companies

04. קובי הבר, מנכ"ל ביטוח ישיר 

אתגרים לחברות ביטוח בעידן הטכנולוגי והזדמנויות לחברות אינשורטק לעבוד עם חברות ביטוח מבוססות

05. Moshe Tamir, founder of MT Ventures, formerly, head of innovation at Generali. Technological success areas for Insurtech companies

05. משה תמיר, מייסד MT Ventures, לשעבר ראש תחום חדשנות בג'נרלי

תחומי הצלחה טכנולוגיים לחברות אינשורטק

06. David Shapiro, co-founder of Planck. Using Data Science and Artificial Intelligence in Underwriting

06. דייויד שפירא, ממייסדי Planck

שימוש בדאטה סיינס ובינה מלאכותית בחיתום ביטוחים 

07. Yair Smith, Vice President of Strategy and Business Development, Sapiens. What insurance companies look for in startups: Lessons from a global insurance company

07. יאיר סמיט, סמנכ"ל אסטרטגיה ופיתוח עסקי Sapiens

מה חברות ביטוח מחפשות בסטארטאפים: לקחים מחברת ביטוח גלובלית

08. Muki Schneidman, Chairman and Owner of Direct Insurance. Where is the world of insurance going to? Interviewed by Prof. Gershon

08. הרצאת הנושא: מוקי שניידמן, יו"ר ובעלים של ביטוח ישיר. לאן הולך עולם הביטוח? מראיין פרופ' דודי גרשון

09. Yifat Oron, CEO of Leumi Tech. Acting in an environment of rapid technological change: The lesson that insurance companies can learn from banks

09. יפעת אורון, מנכ"לית לאומי-טק

פעילות בסביבה של שינויים טכנולוגיים מהירים: הלקח שחברות הביטוח יכולות ללמוד מהבנקים

10. Avi Wiesel, Ecosystem Manager for IBM startups. Future technologies in the insurance world

10. אבי ויזל, מנהל אקו-סיסטם לקידום סטארטאפים ב- IBM

טכנולוגיות עתידיות בעולם הביטוח  

Professor Dudi Gershon, The Founder of the Gershon Fintech Center. Insurtech workshop closing remarks.

פרופ' דודי גרשון דברי סיום

Professor Zvi Wiener, The Jerusalem School of Business Dean. Closing Remarks

פרופ' צבי וינר דברי סיום

Regulation in Fintech: The Gateway to Innovation in the Financial World

1. Opening Remarks by Prof. David (Dudi) Gershon

2. Prof. Roger Stein, The Stern School of Business, NYU: AI and Big Data and Fintech: Governance, Constraints and Opportunities

3. Prof. Daniel Schydlowsky, The David Rockefeller Center, Harvard University: FinTech Regulatory Issues on the International Horizon

4. Panel: The Regulatory Perspective in the FinTech era and its Impact on Modernization in Financial Services

Moderator: Eitan Avriel, Main Editor of TheMarker magazine
Panel participants: Joel Baris (Former Ministry of Finance legal advisor, Head of "Baris Team" for financial services regulation), Ori Altalat (The Bank of Israel), Ofira Eliav (Fintech Center)

5. Elad Cohen, Director of Licensing Department, Capital Market, Insurance and Saving Authority: Competition in Banking Services from Financial-Technological Services Suppliers

6. Danny Hahiashvili, Head of Technology and Innovation at Bank of Israel: Open Banking and Technological Competition in the Banking Services

7. Panel: Startups Companies in the Entangled Financial Regulation

Moderator: Eitan Avriel, Main Editor of TheMarker magazine
Panel participants: Ron Finberg (Cappitech), Uri Bornstein (Whitestream), Oleg Golobrodsky (Fincom), Youval Rouach (Bits of Gold), Eran Noam (Shield Financial Compliance), Ayal Leibowitz (Modelity), Ran Gazit (Self Rating), Gershon Broshi (Bizibox)

8. Sara Kendler, legal counsel, Israel Securities Authority: Technological Innovation in the Capital Market: Challenges and Opportunities

9. Elad Wieder, Head of the International Department at the Israel Money Laundering and Terror Financing Prohibition Authority: Innovation and Suspiciousness: Technological Progress and Money Laundering and Terror Financing Prohibition

Closing remarks: Joel Baris (Adv)

Sales and Marketing Techniques of Financial products and Services

Mini Course 1: Sales and Marketing Techniques of Financial products and Services. 

The course includes eight lectures of about 30 minutes each. The first four lectures focus on sales to businesses (B2B), the fifth lecture focus on sales to small business and the remaining three lectures focus on sales to consumers (B2C).

Lecture 1: Prof. David Gershon: Sales and Marketing Techniques from the Founder of SuperDerivatives

"Marketing starts when you identify your target audience, and relevant communities."

Prof. David Gershon

 

Prof. Gershon is a 25-year veteran of the FinTech industry who founded SuperDerivatives, one of the most influential FinTech companies in the financial derivatives sector. After Selling his company in 2014 Prof. Gershon joined the Hebrew University and engaged in his new mission to assist FinTech companies in growing their business and the FinTech industry in Israel to reach a larger scale. For this purpose, he established the Gershon FinTech center at the Hebrew University.

Prior to SuperDerivetives Gershon worked as an option trader on Wall Street and in the City of London and his last role was global head of options for Barclays capital.

Lecture 2: Reuven Ben Menachem: Sales and Marketing Techniques from the Founder of Fundtech

"The challenge in marketing is to find the real motivation of your potential client, does he have an opportunity to use the product you want to sell him."

Reuven Ben Menachem

 

Reuven Ben Menachem founded Fundtech in 1991, a leading global provider of software to the financial services sector and was the CEO until 2011. He led Fundtech to a very successful IPO in 1998 and raised $100 million in a secondary offering in 1999. Fundtech was sold in 2011 to GTCR -a Chicago-based private equity firm.

Prior to Fundtech Ben Menachem was a Technical Director and Product Manager at Logic Data Architects and a Director of Banking Systems at Manof Communications Systems.

Mr. Ben Menachem studied for a B.A. in Business at Haifa University.

Lecture 3: Yuval Tal: Sales and Marketing Techniques from the Founder of Payoneer

"Fintech companies who touch the money tend to grow bigger than those who only service those who touch the money. Leadership within a niche have a huge premium."

Yuval Tal

 

Yuval Tal is the founder, President and board member of Payoneer, one of the most successful B2B cross-border payment platforms. Before founding Payoneer in 2005, Tal co-founded Borderfree (NASDAQ: BRDR), and was its CEO from 1999-2005. Borderfree is a provider of services that expedite cross-border ecommerce and payments for many large online and offline retailers.  Tal previously served as vice president of business development for RADWARE (NASDAQ: RDWR). He is a member of YPO and an angel investor in number of start-ups in the payment space, including ZooZ and TravelersBox.

Tal is a member of Harvard Business School plan for managers. Tal holds a B.Sc. in Mechanical Engineering and a M.Sc. in Biomedical Engineering, with minor in business administration, from Tel Aviv University

Lecture 4: Haim Pinto: Sales and Marketing Techniques from the CTO of Poalim Bank

“Fintech Startups should offer the traditional financial industry only amazing, special, innovative and different product with real value to them. It’s not about a cheaper solution to an existing financial product.”

Haim Pinto

 

Haim joined Bank Hapoalim, Israel's largest bank, in 2016 after spending 12 years in New York working in the financial services industry. He is currently the CTO of the bank , leading a highly skilled team of technology evangelists focused on disruptive technologies. In his role Haim is also responsible of leading the banks interface with Fintech oriented startups and technology firms while developing new business modules and exploring future revenue streams. Haim's group is forming strategic partnerships with relevant institutions such as financial firms, investment firms, higher education establishments and large scale domestic and international companies. As CTO , Haim is has a key role in shaping and leading the creation of the future banking experience in Israel and defining the banks future state.


Haim has over 25 years of experience in technical in support of designing, architecting and the delivery of solutions to address business needs and is a renowned player in the start-up space. 
Prior to joining Bank Hapoalim, Haim worked for Morgan Stanley in New York where he served as the global head of Client Experience. Haim was responsible for leading the firm’s strategy and vision for client experience, Unified Communication and Collaboration (UCC), Mobility, BYOD, Social enablement, customer digital engagement and disruptive innovation in client related technologies. 
Prior to Morgan Stanley, Haim held senior technology roles with Cisco systems and Avaya, including heading solution architecture for Avaya Israel.  

Lecture 5: Nir Klar: Sales and Marketing Techniques from the Cofounder of BlueVine

“Become independent in your core business. Maintain diverse distribution channels and partners. Invest in scale and adequate infrastructure.”

Nir Klar 

 

Nir Klar co-founded of BlueVine Capital in 2013, a leading lending platform for small businesses that operates in the USA and has already funded more than $700 million in working capital through its pioneering online platform. A technology innovation leader with 20 years of experience, Nir has expertise in building large scale, web and mobile platforms and products. Prior to co-founding BlueVine, Nir was CTO for Planet SOHO and Founder CTO of Media Layers. Nir received his BSc. in Computer Science from the Israel Institute of Technology and his MBA from Tel-Aviv university. 

Lecture 6: Ronen Assia: Sales and Marketing Techniques from the Cofounder of eToro

“Don’t’ be afraid to make dramatic changes in your product due to changes in the market. Embrace change but keep your big vision to reach the long-term success.”

Ronen Assia

 

Ronen Asia founded eToro – a world leading social trading and investment platform - together with Yoni Assia in 2007. The award-winning platform connects a community of 9 million users with expertise in investing in traditional asset classes like stocks, commodities, currencies and indices through to cryptocurrencies.

For more than 20 years, Ronen has been merging technology and design to create products that perform across multiple platforms. Prior to co-founding eToro, Ronen designed medical devices, household appliances, and desktop and web applications. Ronen oversees products and engineering at eToro. He holds a BA in Industrial Design from Bezalel Academy of Arts and Design, and an MA in Product Design from the Royal College of Art in London.

Lecture 7: Yael Wissner-Levy: Sales and Marketing Techniques from the Head of Content and Communications for Lemonade

“Our story is not only our service. It has a social goal that has made it easier to share via social networks. We have made educational content that could go viral.”

Yael Wissner-Levy

 

Yael Wissner-Levy is the Head of Content and Communications for Lemonade, a fast growing full-stack insurance company powered by artificial intelligence and behavioral economics, and driven by social good. Lemonade, backed by SoftBank, Sequoia, and others, offers renters and homeowners insurance in the US and aims to set foot globally in 2018. Previously, Yael was a speechwriter and communications consultant for political and business leaders, having written for heads of state, CEOs of multibillion dollar corporations, and non-governmental organizations. She holds a MSc from the London School of Economics.

Lecture 8: Nir Orren: Sales and Marketing Techniques from the Head of Business Sector at Facebook Israel

“Startup companies need to find their audience and tell them their story. There are three important components: Building trust, Simplicity and do it in a “sexy” way. Focus on people and solving their problems rather than about technology.”  

Nir Orren

 

Nir Orren is the Head of Business Sector at Facebook Israel. He joined Facebook Israel in 2015 to lead Facebook’s professional business sector and oversee a few of the fastest growing industries in Israel, including FinTech, Marketplaces and Aggregators. Nir has more than 15 years of experience with Digital Marketing, Media and Innovation. Prior to Facebook, Nir was VP Growth at eToro, the very successful Social Trading Network, and before that he held various senior marketing roles in leading digital native businesses such as Shaker, Metacafe, and 888.