Lecture 2: Reuven Ben Menachem: Sales and Marketing Techniques from the Founder of Fundtech

"The challenge in marketing is to find the real motivation of your potential client, does he have an opportunity to use the product you want to sell him."

Reuven Ben Menachem


Reuven Ben Menachem founded Fundtech in 1991, a leading global provider of software to the financial services sector and was the CEO until 2011. He led Fundtech to a very successful IPO in 1998 and raised $100 million in a secondary offering in 1999. Fundtech was sold in 2011 to GTCR -a Chicago-based private equity firm.

Prior to Fundtech Ben Menachem was a Technical Director and Product Manager at Logic Data Architects and a Director of Banking Systems at Manof Communications Systems.

Mr. Ben Menachem studied for a B.A. in Business at Haifa University.