Lecture 7: Yael Wissner-Levy: Sales and Marketing Techniques from the Head of Content and Communications for Lemonade

“Our story is not only our service. It has a social goal that has made it easier to share via social networks. We have made educational content that could go viral.”

Yael Wissner-Levy


Yael Wissner-Levy is the Head of Content and Communications for Lemonade, a fast growing full-stack insurance company powered by artificial intelligence and behavioral economics, and driven by social good. Lemonade, backed by SoftBank, Sequoia, and others, offers renters and homeowners insurance in the US and aims to set foot globally in 2018. Previously, Yael was a speechwriter and communications consultant for political and business leaders, having written for heads of state, CEOs of multibillion dollar corporations, and non-governmental organizations. She holds a MSc from the London School of Economics.