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Lecture 5: Nir Klar: Sales and Marketing Techniques from the Cofounder of BlueVine | The Hebrew University Fintech Center

Lecture 5: Nir Klar: Sales and Marketing Techniques from the Cofounder of BlueVine

“Become independent in your core business. Maintain diverse distribution channels and partners. Invest in scale and adequate infrastructure.”

Nir Klar 

 

Nir Klar co-founded of BlueVine Capital in 2013, a leading lending platform for small businesses that operates in the USA and has already funded more than $700 million in working capital through its pioneering online platform. A technology innovation leader with 20 years of experience, Nir has expertise in building large scale, web and mobile platforms and products. Prior to co-founding BlueVine, Nir was CTO for Planet SOHO and Founder CTO of Media Layers. Nir received his BSc. in Computer Science from the Israel Institute of Technology and his MBA from Tel-Aviv university.