Lecture 4: Haim Pinto: Sales and Marketing Techniques from the CTO of Poalim Bank

“Fintech Startups should offer the traditional financial industry only amazing, special, innovative and different product with real value to them. It’s not about a cheaper solution to an existing financial product.”

Haim Pinto


Haim joined Bank Hapoalim, Israel's largest bank, in 2016 after spending 12 years in New York working in the financial services industry. He is currently the CTO of the bank , leading a highly skilled team of technology evangelists focused on disruptive technologies. In his role Haim is also responsible of leading the banks interface with Fintech oriented startups and technology firms while developing new business modules and exploring future revenue streams. Haim's group is forming strategic partnerships with relevant institutions such as financial firms, investment firms, higher education establishments and large scale domestic and international companies. As CTO , Haim is has a key role in shaping and leading the creation of the future banking experience in Israel and defining the banks future state.

Haim has over 25 years of experience in technical in support of designing, architecting and the delivery of solutions to address business needs and is a renowned player in the start-up space. 
Prior to joining Bank Hapoalim, Haim worked for Morgan Stanley in New York where he served as the global head of Client Experience. Haim was responsible for leading the firm’s strategy and vision for client experience, Unified Communication and Collaboration (UCC), Mobility, BYOD, Social enablement, customer digital engagement and disruptive innovation in client related technologies. 
Prior to Morgan Stanley, Haim held senior technology roles with Cisco systems and Avaya, including heading solution architecture for Avaya Israel.